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BONBONITE
Gold Pin
Category: Branding
Role: Director
Client: Bonbonite
Studio: RMA
The project for Bonbonite, a Colombian company with over 40 years of expertise in designing and marketing women's shoes, bags, and belts, involved creating a video that highlighted their iconic gold-covered metal logo.
This golden pin is a distinctive signature of the brand, often sewn onto their products as a mark of elegance. The main concept for the video was to showcase the process of gold-plating, or "bath of gold," which is used to cover the metallic logos with a gold finish. The visuals were designed to emphasize the luxurious and refined nature of the technique, aligning with Bonbonite's brand identity.
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