Verizon Up is a rewards program offering consumers monthly, weekly, and daily perks like gift cards, bonuses, super tickets, and more through the My Verizon app. Collaborating with Man vs Machine, I helped develop a series of looping animations designed as captivating eye candy, showcasing the program's offerings with dynamic visual effects.
My contributions included initial concept development, test simulations, and look development for various shots in Houdini FX. These included sequences featuring gift cards, ice cream, soccer, and coffee/milk simulations, all crafted from scratch to visually represent the excitement and variety of Verizon Up rewards.