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VENTE PACA
Maluma & Ricky Martin


​Category: Music Visuals
Role: Director
Client: Maluma x Ricky Martin
Studio: RMA

 

For the 2016 hit "Vente Pa' Ca," a collaboration between Maluma and Ricky Martin, I designed a unique crystal-themed version of the song's visuals for special presentations during Maluma's World Tours.
The concept involved incorporating tattoo-like elements that connected with Maluma's personal style. Some of the animals featured in the design were 3D recreations of Maluma’s tattoos, enhanced with intricate diamond details and chain designs. These chains were a recurring branding element from his 2014 tour, tying the visuals together and seamlessly integrating across the numerous screens used in the live performances.