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​Category: Music Visuals
Role: Director
Client: Maluma
Studio: RMA

 

SOBRIO
Song by Maluma

"Sobrio" is a hit song by Maluma, released in 2021 as the first single from his sixth album Don Juan under Sony Music Latin.
The track blends classic reggaeton beats with pop and soft rhythms, conveying the message about the dangers of mixing alcohol and emotions. The song’s theme centers on a lost love—describing a beautiful girl who slipped away.

The visuals were designed to reflect this story through a crystal silhouette that symbolizes both a pedestal and the woman who is now lost forever. The use of chains in the visuals ties back to the show's branding, yet they break loose and transform as the art evolves throughout the song, mirroring the song’s emotional journey and lyrics.

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