SALDA VFX

ROLE

CREATIVE DIRECTOR

ART DIRECTOR

CG LEAD

VFX SUPERVISOR

DIRECTOR OF PHOTOGRAPHY

BRIEF

I directed Salda's first campaign plan to intermix their products with a crazy world depicting their jackets and models. I helped develop the creative concept to ensure the jackets could be turned into three dimensional pieces of art. Then, I led the photoshoot and recreated the photoshoot in 3D with fictional environments which were later mixed with live photography. 

CREDITS

Director: Alejandro  Robledo Mejia

Head of Production: Maria Claudia Mejia

Producers: Lia Schultz, Maria Claudia Mejia
VFX Supervisor: Alejandro  Robledo Mejia

VFX : Alejandro  Robledo Mejia, Sebastian Hincapie

Design: Alejandro  Robledo Mejia, Sebastian Hincapie, Felipe Murillo

Makeup: Aleerr

Models: Daniela Sladarriaga, Estefy Molina, Maria Alejandra Lopez