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SALDA LAUNCH
BRIEF
This is a colorful and fun work I directed for SALDA, an innovative and artsy clothing brand that embraces the abstract and empowers women. We created multiple iterations of symbols from SALDA's brand and utilized modern technical solutions in order to turn serious concepts into candy for the eyes while captivate the attention of younger audiences in a world cluttered with tons of content and fast-paced media.
VFX
This are some photographs staged and designed to work with the colorful and artistic vive of the video, merging Salda clothing with each of the enviornments.
CREDITS
Creative Director: Alejandro Robledo
Head of Production: Maria Claudia Mejia
Producers: Lia Schultz
CG/VFX: Alejandro Robledo
Photography: Alejandro Robledo
Music: David Murillo
Animators: Alejandro Robledo, Sebastian Hincapie
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