SALDA LAUNCH

Salda | RMA

ROLE

DIRECTOR

CGI/VFX

DESIGN

BRIEF

This is a colorful and fun work I directed for SALDA, an innovative and artsy clothing brand that embraces the abstract and empowers women. We created multiple iterations of symbols from SALDA's brand and utilized modern technical solutions in order to turn serious concepts into candy for the eyes while captivate the attention of younger audiences in a world cluttered with tons of content and fast-paced media.

VFX

This are some photographs staged and designed to work with the colorful and artistic vive of the video, merging Salda clothing with each of the enviornments.

CREDITS

Creative Director: Alejandro Robledo 
Head of Production: Maria Claudia Mejia
Producers: Lia Schultz
CG/VFX: Alejandro Robledo

Photography: Alejandro Robledo

Music: David Murillo
Animators: Alejandro Robledo, Sebastian Hincapie

About

RMA, offers design, direction, VFX, animation, concept art, VR and creative services managed and directed by Alejandro Robledo Mejia.

Contact

For project collaborations and project inquiries please reach out to alejandro@rmadesign.tv

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