TNF_RAIN-1_V4.jpg

MOVING STILLS FOR NORTH FACE

BRIEF

We worked on developing a set up for high resolution stills which were designed by the team at SUPERMOREBETTER to fit different promotional online formats for The North Face new product features campaign. We also turned the stills into animated loops, used to showcase the same imagery in movement and make them feel alive

DRY COLD

This is a dry cold concept of frozen background that animates do freeze the wall and then it melts to reveal a clean blue background. The snow was also designed to match the look specifically to what the director was hoping to achieve. Small, elegant snow flakes that interact with the jacket and the cliff. The snow cliff was also designed to accumulate snow.

TNF_SNOW-1_V8.LOWRES.jpg

Simulation tests

Simulation with Talent

@thenorthface instagram

This are examples of the succesful campaign that northface has had posting some of our work on their instagram feed.

Insta05.jpeg

WET COLD SNOW

In this version we worked on building several different snow versions in Houdini. Procedural snow setups that could be updated to tweak the shape, intensity and movement. In addition, we built snow accumulation setups for the jackets snow to accumulate and snow accumulation setups for glass.

TNF_WET-SNOW-1_V3.jpg

Simulation tests

Simulation with Talent

@thenorthface instagram

This are examples of the succesful campaign that northface has had posting some of our work on their instagram feed.

WATER AND RAIN

The following is a glimpse of the work done for water and rain. We worked on creating water repellant materials that would react to the splashes and rain drops that hit the glass and where built for specific artistic direction from the client.

TNF_RAIN-1_V4.jpg

Simulation tests

@thenorthface instagram

This are examples of the succesful campaign that northface has had posting some of our work on their instagram feed.

RND AND PROCESS

CREDITS

SUPERMOREBETTER
https://supermorebetter.com/
Creative Director: Eric Duvauchelle
Art Director: James Dunphy
Design - Photography - Editing
SUPERMOREBETTER

RMA
Director: Alejandro Robledo 
Producer: Lorenza Angel
Executive Producer: Maria Claudia Mejia
CGI/VFX: Alejandro Robledo, Juan Camilo Ramirez, Jose Luis Ramirez
Compositing: Alejandro Robledo