top of page
OFFF BARCELONA 2026
MAIN TITLE SEQUENCE
-
Projection mapped main title sequence for OFFF 2026.
For OFFF Barcelona 2026, Laundry created a large-scale projection-mapped title film for the facade of the Barcelona Design Museum, turning the architecture into a living canvas for a piece about creative process, experimentation, and the energy of the OFFF community. I was brought on by PJ to support the Houdini side of the project through an open R&D-driven brief, exploring a range of physical simulations and procedural behaviors that could feed into the film’s visual language. My work included liquid studies, particle and fluid interactions, sand, smoke, vellum explosions, and reactive surface systems, with the hand interaction becoming the main contribution carried into the final film.
Visual Inspiration
-
Core visual lengauge
The visual language began from the idea of the OFFF community as a living creative ecosystem: messy, colorful, tactile, and constantly transforming. Rather than treating the titles as a clean graphic system, the piece leaned into the feeling of experimentation itself: material tests, strange organisms, abstract textures, soft bodies, particles, color fields, and unexpected physical reactions. My R&D followed that same spirit, using Houdini as a sandbox to explore behaviors that felt alive, unstable, playful, and connected to the larger identity of the conference.
Laundry Core Idea
-
By Uncommon Studios
The core idea was to make the building feel like it was being activated from the inside, as if the OFFF identity was not simply projected onto the facade, but physically growing, spilling, stretching, and reacting across it. Each simulation direction became a way to express a different side of the creative process: fluidity, collision, pressure, failure, transformation, and release. The goal was not just to create effects, but to find moments where the projected surface could feel tactile and responsive at architectural scale.
Visual development, design, concept & brand system by Uncommon Studios
Design Process
-
R&D Explorations
My Houdini R&D explored several material behaviors that could support that concept, including liquids moving through the OFFF shape, particles mixing into fluids, sand-like accumulations, smoke, debris, and vellum-driven bursts. Some of these studies became visual development references for the broader piece, while others helped test how different physical systems could live inside the graphic container of the projection. Even when a test did not become a final shot directly, the process helped define what kinds of motion, density, texture, and material contrast felt right for the world of the film.
Interaction Systems
-
Hand Sequence
The most developed sequence I worked on was the hand interaction, where the projected wall behaves like a soft cloth surface being pulled and distorted. I built Houdini setups for the hand to press into and stretch the surface, while bouncing spheres interacted with it and helped drive movement, deformation, and color changes across the facade. This shot became a more direct expression of the project’s central idea: the building as a reactive creative surface, shaped by touch, pressure, play, and motion.
Projection Scale
-
Facade Projection
These images show the final OFFF Barcelona 2026 title film living at architectural scale, projected directly onto the facade of the Barcelona Design Museum in front of the festival audience. Seeing the work on the building changes the feeling of the simulations: the facade becomes less like a screen and more like a physical surface that can stretch, flood, rupture, collect material, and react to touch. The hand, particles, typography, color fields, and large environmental compositions all use the structure of the museum as part of the image, turning the projection into a shared public moment rather than a traditional title sequence.
Full Film
-
Live at OFFF 202
This reel outlines the full development of the rebirth system—from early filament R&D to the final skin reconstruction. Initial explorations focused on how fibers could grow, stitch, and organize across the surface, balancing procedural control with organic behavior. From there, the system evolved into a directed growth process, where worm-like filaments follow defined flows, generate knit structures, and progressively form the final surface. Each stage was refined to reduce noise, improve readability, and ensure the reconstruction feels intentional, layered, and cinematic.
Credits
-
Visual Experience & Direction
Director : PJ Richardson
Director/ Fx : Alex Liou
Director/ Animation: Josh Pierce
Score : Cypher
Additional Visuals/ R&D : Alejandro Robledo M (RMA)
Event : OFFF 2026
Branding System : Uncommon Studios
bottom of page