This piece was part of Microsoft's 2023 event visuals, emphasizing the brand's vibrant and dynamic identity.
After defining the core visual identity, we focused on developing a variety of themes that tell unique stories while staying true to the brand’s core principles. These themes were designed for flexibility, allowing them to either enhance a single event or serve as adaptable toolkits that can be seamlessly extended across multiple events within a theme. This approach led to the creation of a versatile and dynamic set of visual aesthetics that work across both digital and in-person experiences, incorporating elements such as animations, large-format screens, badges, signage, and more. The initial themes were specifically designed for two tech-centric events: Microsoft Build and Ignite.