This piece was part of Microsoft's 2023 event visuals, emphasizing the brand's vibrant and dynamic identity.
The brand's visual identity is built around the theme of depth, perspective, and discovery. It aims to evoke a sense of dimensionality that captures the audience's attention, suggesting that there's always more beneath the surface to explore. Whether elements of the brand are in motion or static, they create a dynamic feeling that invites curiosity and innovation. The use of a vibrant color palette combined with a focus on human connection reinforces the brand's essence—illuminating hope and potential and inspiring new, inventive ways of seeing and experiencing the world. The overall approach is designed to create a strong emotional impact, resonating with the audience by showcasing a spectrum of feelings and experiences.