This project was part of Roger’s comprehensive rebranding work for Microsoft’s epic 2023 Live Events. The visuals were crafted to represent the brand as alive with emotion—a dynamic, breathing entity that fosters a sense of closeness and connection with its audience.
The design seamlessly aligned with Microsoft’s visual identity, incorporating dynamic shapes and objects imbued with a palpable sense of vitality. These elements were designed to be responsive and adaptive, transforming through interaction and connection. The overall concept brought the brand to life, creating an engaging and emotionally resonant experience that reflected Microsoft's innovative and human-centered ethos.