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MALUMA 2020
World Tour


​Category: Art
Role: Director

Studio: RMA

 

10K is an artistic project that delves into pre-Columbian textures and art, presented through eight chapters of intricate artistic simulations. The story is driven by the figure of a shaman who consumes living particles that symbolize Yage (a hallucinogenic plant used in rituals). This journey initiates a transformative experience that brings to life unique moments, blending cultural landmarks of South American history with advancements in technology through the use of digital simulations. Each chapter is designed to function both as a standalone piece and as part of the overall narrative sequence, creating a cohesive and immersive exploration of tradition and innovation.