ICON MALUMA, Papi Editions, Alejandro's goal was to create Maluma's face as a 3D sculpture and animate it using visual effects and motion graphic techniques. Each sculpture combines retro and futuristic elements that correlate to Maluma's Papi Juancho album.

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Inspired by Andy Warhol's work immortalizing Marilyn Monroe, the vision was to transform Maluma's face into a globally recognized NFT. Alejandro complimented Warhol's idea and combined it with modern technology like Houdini 3D and After Effects to produce a never-before-seen NFT art collection.