ICON MALUMA "PAPI EDITIONS"
ICON MALUMA, Papi Editions, Alejandro's goal was to create Maluma's face as a 3D sculpture and animate it using visual effects and motion graphic techniques. Each sculpture combines retro and futuristic elements that correlate to Maluma's Papi Juancho album.
Inspired by Andy Warhol's work immortalizing Marilyn Monroe, the vision was to transform Maluma's face into a globally recognized NFT. Alejandro complimented Warhol's idea and combined it with modern technology like Houdini 3D and After Effects to produce a never-before-seen NFT art collection.