For the rebranding of Maluma's song HP as part of the visuals for his Don Juan World Tour, I focused on crafting a design that captured the song's themes of independence, freedom, and resilience. The song tells the story of a woman who has broken free from a toxic relationship and is embracing her newfound freedom. To reflect this, I created visuals of a hand holding a blooming rose and releasing it, symbolizing the beauty of the woman (represented by the rose) and her refusal to be captured or confined.

The visuals included dynamic chains that connected the roses across multiple screens, hinting at the past connection and the idea of captivity. However, the chains were shown loose, symbolizing that she is no longer bound. The composition emphasized growth, freedom, and strength, highlighting the theme of empowerment and independence that defines the song.