Estudi-Image partnered with dating app Hinge to create a groundbreaking 3D visualization of their iconic character, Hingie, marking a first in the brand's history. I collaborated with the Estudi-Image team to conceptualize and design the simulations, aligning with Hinge's core philosophy of encouraging meaningful relationships that ultimately lead users to "delete" the app.
The project featured a series of intricately detailed, ASMR-inspired 3D animations depicting Hingie's demise. With a focus on hyper-realistic visuals, sound design, and dynamic simulations, we created five films that played globally across platforms like YouTube and Hulu, as well as being showcased in Hinge's NYC office. These short animations were designed to illustrate Hingie's downfall, symbolizing the brand's mission of helping users find love and move on from the app.