Created for Dolby’s Ultimate Technology screen experience, this project was designed to push the limits of ultra-high-resolution display, extended color volume, and next-generation contrast capabilities. Built to run on Dolby’s flagship in-store exhibition systems, the visuals were engineered to highlight extreme dynamic range, finely resolved detail, and richly saturated spectral color — transforming the screen itself into a demonstration of cutting-edge imaging technology.

I crafted a series of cinematic simulations and hero shots spanning fire and explosive energy, drifting snowfields, expansive procedural landscapes, turbulent water, and painterly fluid motion. Each sequence was designed to stress both the technical and aesthetic boundaries of the display: microscopic particulate detail, luminous highlights, volumetric depth, and large-scale environmental motion working together as a single immersive canvas.

Beyond technical showcase, the goal was emotional impact. These visuals were conceived for audiences walking into retail spaces — stopping mid-stride as the screen erupted into living worlds — turning hardware into spectacle. The piece blends high-end simulation craft with expressive, art-driven composition, using light, color, and motion to communicate the power of Dolby’s imaging pipeline while creating a moment of wonder inside a commercial environment.