Together with the team at Laundry, I helped design and bring to life a seamless sequence of particle transitions that showcased key aspects of Dayforce’s vision for the future. The brand aimed to create fantastical environments, each representing a specific keyword tied to areas of growth and innovation for the company.

Each environment was carefully designed to integrate typography with dynamic particle simulations, blending iconic particle-driven typography and symbols that seamlessly transformed between scenes. My work focused on ensuring that the simulations were cohesive, both within the environments and in their interaction with the typography.
Additionally, I managed the technical aspects of these transitions, ensuring they flowed smoothly between scenes and wrapped cleanly on the world’s largest latlong-format screen.