The project for Flagstar involved designing a series of concept boards aimed at developing new branding directions.
My main task was to conceptualize various visual approaches for a logo reveal that would transform Flagstar's logo into an immersive, magical world of gold. This environment was intricately interwoven with a musical pattern, designed to visually translate into dynamic movements and rich, vibrant tones.
The sharp, geometric lines were used to capture the fine edges of the star, an emblem that serves as a nod to the classic star-shaped logo. The result was a design that blended sophisticated elegance with a sense of rhythm and energy, aligning with Flagstar's brand identity and vision.