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CALL TO THE FUTURE

BRIEF

Becton Dickinson and Company developed the first insulin syringe almost 100 years ago, To commemorate the 100th anniversary of insulin's discovery, the innovation that changed so many lives, 

I was tasked to create a full inmersive experiencience throught a storytelling about the insuling and the impact it has made in the past years, i worked in simulations of lines that represent the sound waves of a voice going out the first telephone that travels throu the story and shows key components of the evolution such as the insulin syringe and the power that all of our voices can have to change the world.

LOOK DEVELOPMENT 

CREDITS

Agency: @_thebloc
- Agency Executive Producer:@dre_dre_black
- Agency SVP EP: @craigkabrhel
- VP Creative Director: @jenn0418
- Asociate Creative Director: @gracetaylo
- Creative Director: Helen An
- Art Supervisor: @scottbkearney
- Copy Supervisor: Thomas Millington

Production Company: @wearehi.gram
- Director: @javier__r
- Line Producer: @rafael.gram
- Executive Producer: @elmandelvideo
- Executive Producer: @danielbuendiaa
- Motion Graphics: Sebastian Muñoz
- 3D Lead: @jairoanimado
- 3D Producer: @judyalvear
- VFX Lead: Alejandro Robledo
- VFX Producer:@lorenzaangel
- Houdini Artist: @vfx_skull

Sound Design: @qdepartmentstudio


RMA
Director: Alejandro Robledo 
3D Artists: Alejandro Robledo, Alvaro Moreira 
Executive Producer: Lorenza Angel